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Today's Tip: Making the Most With Color

Visibone color wheel HouseFlash makes experimenting with color simple. Just bring up the 'Extra Options' page from the Agent Menu, and you can tell the system what colors to use when displaying your listings.

Unlike traditional websites which require every page to be reviewed and modified by hand, HouseFlash immediately revises everything that it displays to match your new specifications. This means that you can try out different combinations. You can also change your look from time to time if you like without making a big investment in time or money.

Color basics
Few topics seem as simple and fundamental as color, and yet are the subject of volumes of information. There are studies on the physics of color, the perception of color, and the psychology of color. We won't go into the details of Sir Isaac Newton here, but there's a wealth of information available on the web is you want to learn more.

Mixing and matching colors
(read more in the full article at Choosing effective color schemes)

  • Have high contrast between text and background (black on white is the highest contrast).
  • People are most familiar with black on white. Dark text on a light background will be most easily absorbed, and is preferable for blocks of text.
  • Conversely, light text on a dark background can be very effective for titles precisely because it is less common.
  • Remember that links on web pages are usually displayed in a different color from the text, typically blue (and red for visited). If you change your background to one of these colors, you'll have to change the links as well.
  • Use a small number of colors; too many is distracting.
  • Fashionable colors can look very appealing and modern, but may require regular updating as public tastes change. Older colors may be used to evoke feelings of nostalgia.

With HouseFlash you can set the colors for your title bars and page headers independently of the content of the details of your listings. You may prefer to match the colors of your company for that important brand recognition. You may also find that using a dark color with a light background, and then the same two colors reversed for the detail blocks is quite appealing.

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Common color connotations in Western cultures:
(see the full article at The significance of color)

  • Red: passion, romance, fire, violence, aggression. Red means stop or signals warning or forbidden actions in many cultures.
  • Purple: creativity, mystery, royalty, mysticism, rarity. Purple is associated with death in some cultures.
  • Blue: loyalty, security, conservatism, tranquility, coldness, sadness.
  • Green: nature, fertility, growth, envy. In North American cultures, green means go, is associated with environmental awareness, and is often linked to fiscal matters.
  • Yellow: brightness, illumination, illness, cowardice.
  • Black: power, sophistication, contemporary style, death, morbidity, evil.
  • White: purity, innocence, cleanliness, truth, peace, coldness, sterility. White is also the color of death in Chinese culture

Choose the hues that draw consumers in and keep them coming back by Eileen E. Flynn is interesting and informative reading.

As always, if you have any questions about HouseFlash, please email us at info@houseflash.com anytime.

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