HouseFlash makes experimenting with color
simple. Just bring up the 'Extra Options' page from the Agent Menu,
and you can tell the system what colors to use when displaying your
Unlike traditional websites which require every page to
be reviewed and modified by hand, HouseFlash immediately revises
everything that it displays to match your new specifications. This
means that you can try out different combinations. You can also
change your look from time to time if you like without making a
big investment in time or money.
Few topics seem as simple and fundamental as color, and yet are the
subject of volumes of information. There are studies on the physics
of color, the perception of color, and the psychology of color.
We won't go into the details of Sir Isaac Newton here, but there's
a wealth of information available on the web is you want to learn
Mixing and matching colors
(read more in the full article at
Choosing effective color schemes)
- Have high contrast between text and background
(black on white is the highest contrast).
- People are most familiar with black on white.
Dark text on a light background will be most
easily absorbed, and is preferable for blocks of text.
- Conversely, light text on a dark background can be
very effective for titles precisely because it is less
- Remember that links on web pages are usually displayed
in a different color from the text, typically blue (and
red for visited). If you change your background to one
of these colors, you'll have to change the links as well.
- Use a small number of colors; too many is distracting.
- Fashionable colors can look very appealing and modern, but
may require regular updating as public tastes change.
Older colors may be used to evoke feelings of nostalgia.
With HouseFlash you can set the
colors for your title bars and page headers independently
of the content of the details of your listings. You may
prefer to match the colors of your company for that important
brand recognition. You may also find that using a dark color
with a light background, and then the same two colors reversed
for the detail blocks is quite appealing.
Common color connotations in Western cultures:
(see the full article at
The significance of color)
- Red: passion, romance, fire, violence, aggression.
Red means stop or signals warning or forbidden actions
in many cultures.
- Purple: creativity, mystery, royalty, mysticism, rarity.
Purple is associated with death in some cultures.
- Blue: loyalty, security, conservatism, tranquility,
- Green: nature, fertility, growth, envy. In North American
cultures, green means go, is associated with environmental
awareness, and is often linked to fiscal matters.
- Yellow: brightness, illumination, illness, cowardice.
- Black: power, sophistication, contemporary style, death,
- White: purity, innocence, cleanliness, truth, peace, coldness,
sterility. White is also the color of death in Chinese culture
the hues that draw consumers in and keep them coming back
by Eileen E. Flynn is interesting and informative reading.
As always, if you have any questions about HouseFlash, please
email us at firstname.lastname@example.org
You're done in a flash with HouseFlash!