Your web site can be reached anywhere on Earth where there is
access to a PC or TV with Internet connection to a phone line or
mobile phone. In a plane or car on a train or ship - your site
can be accessed by billions of people at any time of day or night.
Over 3 billion web pages have been
indexed by the search engines and this is only part of what
makes up the Internet. There are millions of additional pages
that require passwords to access the
data and therefore can't be indexed by the search engine spiders.
The American NAR reports in their "2002 Profile of Home Buyers
and Sellers" that 62% of buyers with Web access used the Internet
to shop for a home.
The web is working for you 24 hours a day, 7 days a week.
By presenting your property listings on the web, prospects
can have access to the information about your properties
when they want it, and as soon as they want it.
Excite Prospective Buyers
Your website should be like all of your marketing material:
excite people to want to see (and buy) each property. You
therefore want to ensure that your listings are presented
to best advantage. It is particularly important to have
many photographs, and with the web you must ensure that
they are large enough to be clear but also small enough to
transfer quickly. (Which HouseFlash does automatically
A website is like an electronic brochure that people can
interact with. It can also be much more than this, presenting
lists of information, asking questions and gathering responses.
Quick, Quick, Quick
Most people 'skim' the web for information (hence the term
surfing the web). They want information available quickly, and
they want to understand it quickly (photos!). You want them to
be able to see everything on your pages in just a few seconds.
The information must be presented concisely. And they must be
able to get to what they're looking for in less than 3 clicks.
Many of the big firms provide website services. Check that the
pages aren't confusing to navigate, with lots of buttons, pictures,
and ads that have nothing to do with you and just distract your
clients from you. Check how difficult it is for clients
to find you. Check what control you have over the information
you present about your properties.
Some sites let you 'pull' from the MLS system, saying
that you don't have to double-enter the information. But this
limits you to what the MLS will let you enter. HouseFlash lets
you promote any property, including your exclusive listings. You
don't have to wait for another system to update your information
before you can pull it.
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Another big plus of the HouseFlash system is being able to keep
a portfolio of sold and leased properties available online. People
coming to your site can recognize the experience that you have. And
HouseFlash automatically ensures that your active properties are
A recent search for the phrase "real estate listings" returned
more than 276,000 matching web pages. There are so many pages
on the internet now, it's difficult to be pulled in a search.
It's similar to getting a particular property noticed amongst
all the others available. To get good positioning typically
requires a lot of work. (Hiring a professional who specializes
in search engine positioning is recommended if you feel it is
Not Search Engines
Instead of hoping that people find you by searches on the
web, use it to leverage your other marketing. Make sure that
you put your website address everywhere you put your phone
number. Many people will take a quick look at a website if
they're at all interested.
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Leverage Your Marketing
When you put your website in an ad, people who visit the site
will automatically see every property you have available. This
is like being able to advertise every property in every ad - for
the price of one! You may also reduce the size of your ads because
they can see the details (and more pictures) on the web.
Always to Your Site
Make sure that you also put your website in your MLS listings
and on your company postings - get the people to come to your
property listings and away from all the rest.
As always, if you have any questions about HouseFlash, please
email us at email@example.com
You're done in a flash with HouseFlash!